Wednesday, November 18, 2015
Treat Rental Applicants R.I.T.E.
How many prospective apartment rental applications have you processed? Ok, so you may have no idea, but it may be a truckload and more. You could run a rental application in your sleep or with one hand tied behind your back.
Please consider how many applications your rental prospect has filled out? Rather it has been one time, twice or more, it is an uncomfortable situation. Explain the application process to them in detail. For instance explain you will use a 3rd Party online company to process their credit report, criminal history, and previous landlord history. Walk-through the application with them and confirm all areas have been filled out. Review the Resident Selection Criteria with them and note the parts that show why applicants may be denied (this step helps with their acceptance of the denial and the reasoning behind it).
Treat’em R.I.T.E. communities have Respect for the applicant and carefully explain the process and how long it should take. Treat’em R.I.T.E. communities have Interest in their applicant's questions and are Thoughtful to any issues that may arise with the application. Plus, they will show how Enthused they are to assist them in becoming a new resident of the community!
Do you Treat'em R.I.T.E. ?
Linda Hansen, ARM, HCCP, NALP
Sales, marketing, and customer service for the Multi-Family industry. I have been leasing apartments for over 30 years; yea I started when I was 12! (You know I'm joking right?) I have learned to appreciate the power of treating residents and prospects with good customer service. So much so, I'm going to "run" with it! I Love my family and hanging out with friends. My favorite thing is to take a cruise with them all!
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