Tuesday, December 31, 2019

Are You Ready for 2020?!


 3 Habits of Highly Memorable Leasing Professional


When your customer walks out of your leasing office, they will often remember the smallest of details. Was the leasing consultant nice to me? Was the bathroom clean? Did I see any trash outside? Was the staff as pleasant to the current resident as they were to me? These are just a few tiny factors that can cause a person to feel good or bad about their customer experience and can help you shape your apartment leasing training. According to a Walker study, by the year 2020 customer experience will overtake price and product as the key brand differentiator. Regardless of how small, all experiences are significant and evoke emotions and responses in your customers. Customers don’t necessarily buy a memorable product. They buy from a highly memorable leasing professional. While there are many unique habits of a highly memorable leasing professional, here are three you can consider honing through an apartment leasing training program.  

Click the link for full article:
  http://bit.ly/3HabitsofLPro

Friday, August 9, 2019

21 TIPS TO CREATE ADVOCATES
ForYour Apartment Community


OK, so I’ll bet there is a business that you not only go out of your way for but will recommend that business to your friends and family.  Think about it!  The same applies to the apartment industry.  We should create residents who will become advocates for your apartment community!
Here are some tips to help you get started:
  • Management team share the same common purpose & understand they are a service provider
  • How things are done, community appearance and how the team works together are the key  fundamentals
  • Maintain an attitude of admiration toward your residents & prospects
  • Detailed new-hire and on-going training for team members
  • Stand-up when a prospect enters your office and gives a warm sincere greeting
  • Listen!  Give your undivided attention, make eye contact
  • You are providing someone their home.  Remember this is personal and emotional!
  • Practice common courtesy, don’t keep people waiting, be honest and transparent
  • Show eagerness to help and assist
  • Promptly return calls and emails
  • Explain the processes
  • Seek out ways to help or assist residents
  • Be available
  • Communication, communication, communication
  • Do not avoid confrontation, head towards it
  • The Move-in day is the most critical for lengthy residency.  Make it perfect!
  • Support a charity
  • Keep the team motivated with themes, training, incentives and contests
  • Daily meetings- discuss tasks to complete, tasks completed and any problems or concerns
  • Cross-train team members
  • Treat people R.I.T.E.


·         RESPECT – Treat your residents, prospects and team members with respect and dignity. 
·         INTEREST – Listen and empathize.   Be interested in who they are, and what they say.
·         THOUGHTFUL – Be courteous and kind.  Very courteous and kind.
·         ENTHUSIASM – Be eager for opportunities to help and assist.
Simply, treat people R.I.T.E.!

Are You Ready for 2020?!

 3 Habits of Highly Memorable Leasing Professional When your customer walks out of your leasing office, they will often remember the small...