Friday, July 15, 2011
SOCIAL MEDIA 101 - Ten Tips
People often express their confusion and downright lack of patience in the school of social media. We have learned that a lot of the frustration with learning the ropes is the misconceptions, and to help out, we have formulated a sort of Social Media for Apartments cheat sheet. Hopefully this will save you some time, energy and will shave a little off the grading curve. (Don’t worry, there’s no pop quiz at the end!)
1. Social What ~ Social Media is the dancing of words, in an effort to build and maintain relationships with the masses, via technology, It should be fun, entertaining or informative (and we don’t mean posting reminders about late fees). The moment you start making it formal and stiff, is the time people “hide all posts” from YOU!
2. It’s a single tool, not the whole box ~ Social Media is a means to establish conversation, not an entire marketing plan. It is a way for you to interact and mingle with the masses. If you are expecting a GET LEASED QUICK SCHEME, you need to pick another tool. You will see results, but it will take a while.
4. Set Reminders ~ I recommend scheduling the dates and times you will make posts at least 1 month in advance. This allows you plenty of time to coordinate with holidays or property events. To make it easy you can link your Facebook, twitter and blogs all together so you only make 1 post for all 3 or keep them separate for distinctiveness, but keep it up! It’s easy to get lost in the chaos of putting out fires, only to realize on Friday at 4:30 you haven’t posted anything for the entire week!
5. Flaunt your flaws ~ DON’T be afraid of negative comments as they make you seem more real. People don’t expect a business to be perfect and they want to see how you handle adversity. It’s imperative you respond to them and be professional. Many times it’s the same person/persons making constant nagging comments. Your followers will quickly pick up the nagger’s persona and take their comments with a grain of salt; if the comments are vulgar or lies then remove them pronto! Embrace an opportunity to demonstrate excellent resident care!
6. Too Many Hands In The Pot ~ Social Media should be narrowed down to one person on your team, if possible. People can relate to a person, not a corporation. Make things funny and entertaining. You want people to return to your page and REFER others to it.
10. Last but certainly not least ~ Do NOT Discriminate! You can get in big trouble with discriminatory posts to your social sites. Make sure whoever is responsible for your social media is fully aware of the fair housing laws in your area.
Labels: Social Media
Sales, marketing, and customer service for the Multi-Family industry. I have been leasing apartments for over 30 years; yea I started when I was 12! (You know I'm joking right?) I have learned to appreciate the power of treating residents and prospects with good customer service. So much so, I'm going to "run" with it! I Love my family and hanging out with friends. My favorite thing is to take a cruise with them all!
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