I had a wonderful close to 2010. I was assigned to work at one of Yarco's brand new senior apartment communities in Globe, Arizona. The apartment community is beautiful! I love showing prospects the new apartments. It was easy to lease the apartment homes. But, it was not easy to find qualified prospects. The apartment community is a senior LIHTC community; therefore the window of qualified prospects was small. Plus, Globe is a smaller town so we exhausted the qualified residents of the area rather quickly. Then the leasing nearly stopped! Yikes.
Here it is the end of the year, only two more weeks during the Holiday season to “tax out” the community and we still had 10 more apartment homes to lease. The month prior, we had rented half that amount of apartments. This was indeed a challenge.
Some of the things we did were visiting the tour bus at the nearby casino that stops with senior citizens from other areas and handed out treats and apartment fliers showing move-in specials. We also put newspaper ads in the large cities many states over. These along with calling and calling the entire past guest cards brought us enough qualified prospects to lease all the apartment homes!
Linda Hansen, ARM, HCCP
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